Advertising Planning Plea To Event Promoters
Organisers of outdoor events, retail opportunities or sporting activities in the Lake District this summer are being urged to contact national park planners to make sure they abide by detailed national regulations on advertising.
LDNPA compliance team members have recently had to take down some materials being illegally used to promote events. Now in an attempt to prevent more event organisers falling foul of the regulations, planners are urging people to contact them before putting up any advertising displays.
“We have been providing advice for a number of years and the majority of people are aware of the Advertisement Regulations and comply with them,” said compliance planner Julie Birkett.
“However each year there are new events which display signs which are illegal. If we are able to identify the organiser we can provide advice and in most cases the signs are removed voluntarily. But in some instances we do serve a formal notice and remove the signs ourselves.”
The planners are particularly concerned about signs on road verges in the national park, which both look out of place with the rest of the Lake District landscape, and also can be very distracting to drivers, resulting in potential road dangers.
Planners accept that the advertisements control regulations are detailed and do appear to be complicated. While most infringements can be solved amicably, offenders have been reminded that they could eventually end up in the courts with the potential for a £2,500 fine.
“To prevent this happening all people need to do is come and talk to us first before they start their promotional activity – that way we can all work together to ensure the events are promoted successfully and legally,” Julie added.